The Complete Social Media Profile Creation Checklist (Downloadable)
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The Complete Social Media Profile Creation Checklist (Downloadable)

(Last Updated On: February 23, 2020)

Planning to create a new social media profile for you or your brand? If you don’t want to miss any step of the process, keep scrolling and check out this Social Media profile creation guide plus my handy downloadable checklist.

Here is what I will be sharing with you in this article (click through the links below if you are searching for something specific)

How many social media accounts are too many?

Did you know that there are currently 2.46 billion social network users worldwide. And while the most popular social media is Facebook with over 2 billion active users, internet users have an average of 7 social accounts.

I repeat… SEVEN!

Moreover, each web user spends an average two hours and 15 minutes per day on social networks and online messaging platforms.

So what does this mean for marketers?

It means that we have to be there for these users. We have to always be on the look out for where our potential users are spending their time at. And it looks like people are spending almost 15% of their awake time on social media.

There is no such things as “I have too many social media profiles”.

Why? Because there are many benefits and goals that you can achieve by having a few extra social media accounts. For example:

  • You want to save your brand name handle across the major social media channels to avoid imposters;
  • You want to create a few extra backlinks to your website or blog;
  • You want to learn how to create a social media account in a network you haven’t worked with before;

Social Media Profile Creation – The Basics

In the section below I have listed the very basics you need in order to create a new social media account in one of the top social network sites currently.

Email Address

Some social media allow you to use 3rd party log in information (for example:  “sign up with your Facebook account”). Others require you to sign up using an email address that you own and have access to.

Making this the first step to take when creating a social media profile: have an email address.

You can create an email address for free at Gmail or Yahoo or you can use an email connected to your domain, for example [email protected]

The important thing to remember when using an email address to register in a social network is that you definitely should make sure that you are using an email address you have access to. All of the social profiles you will be creating will require a verification step via email.

Password

Second step for you is to pick a secure password for your new social account.

Many experts advice that a strong password contains: small and capital letters, numbers and special characters or symbols.

There are a lot of free online password generators that you can use, to name a few:

Note: It is possible that not all websites allow special characters and symbols.

Username (Custom URL)

Next, you will have to pick a username (custom URL) for your new social media profile or page.

How To Pick A Social Media Username – Best Practices

If you are a brand, the best option for you in the long term is to choose a username that authentically represents your business or brand – like your business name or abbreviation. But you should as well take into consideration how do people search for your business online. Are you well-known as “International Business Machines” or do people know you as “IBM”?

If you are creating a new social profile for your personal brand, the best option is to use your name/nickname as your username.

And if you are just creating a social media account for your own personal use, you can play around with these username generators to get a few ideas:

How To Check Username Availability?

While you can check each social media separately, there are as well websites where you can check if username is available across all social media. Examples of such free websites:

Here is the downloadable checklist that you can use:

Click here to access the Social Media Profile Creation Checklist!

Social Media Username Requirements

Below are listed the different requirements that you need to take into consideration when creating your new profile:

Social NetworkNotes/Requirements
Facebookwww.facebook.com/EXAMPLE/

You need to be an admin to create a username for your Page. Your Page’s username will appear below your Page’s name and in your Page’s URL.

Requirements:

  • Length: at least 5 characters long;
  • Restricted symbols or punctuation: Usernames can only contain alphanumeric characters (A–Z, 0–9) and periods (“.”). They can’t contain generic terms or extensions (.com, .net). Periods (“.”) and capitalization can’t be used to differentiate usernames. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.

Note: Keep in mind that new Pages may not immediately be able to create a username, and that your Page’s username may be removed because of inactivity.

YouTubeyoutube.com/EXAMPLE and/or youtube.com/CHANNEL/EXAMPLE

  • Length: cannot be longer than 20 characters;

Note: To create a custom URL for your channel, your account needs to meet the following requirements:

  • Have 100 or more subscribers
  • Be at least 30 days old
  • Have an uploaded photo as channel icon
  • Have uploaded channel art

In general, a YouTube channel may only have one (1) custom URL and custom URLs cannot be transferred or assigned to anyone.

Instagramwww.instagram.com/EXAMPLE/

  • Length: cannot be longer than 30 characters;
  • Restricted symbols or punctuation: Username must contains only letters, numbers, periods and underscores.
Twitterwww.twitter.com/EXAMPLE/

Requirements:

  • Length: cannot be longer than 15 characters;
  • Restricted symbols or punctuation: A username can only contain alphanumeric characters (letters A-Z, numbers 0-9) with the exception of underscores.
Reddit www.reddit.com/user/EXAMPLE/

Requirements:

  • Length: 3-20 characters;
  • Restricted symbols or punctuation: Any character from, A-Z, a-z, 0-9, _ and – is valid.
Pinterestwww.pinterest.com/EXAMPLE/

Requirements:

  • Length: 3-30 characters;
  • Restricted symbols or punctuation: Your username can’t have spaces, symbols or punctuation.
ASKfmask.fm/EXAMPLE/

Unknown requirements.

Tumblr EXAMPLE.tumblr.com

  • Length: Up to 32 characters.
  • Restricted symbols or punctuation: anything that’s not a letter, number, or a dash/hyphen is not allowed.
Flickrwww.flickr.com/people/EXAMPLE/ and www.flickr.com/photos/EXAMPLE/

  • Length: Flickr recommends your screen name to be no more than 20 characters.
  • Restricted symbols or punctuation: Your alias can only contain letters, numbers, “_” or “-“.

Note: Please note that your screen name and Alias (URL) are changed separately.

Google+The following requirements need to be met to get a Custom URL for your Google+ page:

  • You have ten or more followers (people who have added you to their circles)
  • Your account is at least 30 days old
  • Your profile has a profile photo
  • Your account is in good standing

Note: Custom URLs must meet the Google+ User Content and Conduct Policy and the Google+ custom URLs terms of use.

LinkedInwww.linkedin.com/company/EXAMPLE/

  • Company Name Length: 100 maximum characters

Pin this for later:

The complete social media username requirements infographic by DoraSeeks.com
The complete social media username requirements infographic by DoraSeeks.com

Category and Account Type

In some social media channels you will be allowed or required to pick a profile/page category. These categories should best fit the line of business you do or the goal of your new social media profile.

Social NetworkNotes/Requirements
FacebookThe available Facebook page types are as follows:

  • Local Business or Place
  • Company Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Click here to check out the available Facebook page categories for each type of page.

Note: Please note that the category you pick can later be changed from the About section of your page and there will be a ton of other categories to pick from.

YouTubeThere are two account types on YouTube:

However, as a creator or brand channel, you do not need to join the paid YouTube Red. Your videos will automatically shown to YouTube Red subscribers, while creating a secondary revenue stream in addition to what you will be earning through regular ads. Meaning that there is no need for you to pick a specific category or channel type on Youtube.

Nevertheless, I should as well note that there is a difference between:

  • youtube.com/USER/yourhandle
  • youtube.com/CHANNEL/yourhandle

When you first create a YouTube profile, you will start off as a “user” and then you will need to as well create a “channel”. More about this you can read in YouTube’s Creators Forum.

 

InstagramOn Instagram you first start of as a Personal Account which you can later convert to a Business Account via the app.  For brands and creators it is recommended to switch to a Business Account in order to take advantage of Instagram’s Business tools and features like Insights and Ads.

Instagram Business Accounts can pick from the following main categories:

  • Books & Magazines
  • Brands & Products
  • Companies & Organizations
  • Event Sources
  • Local Businesses
  • Movies
  • Music
  • Other
  • People
  • Sports
  • Television
  • Websites & Blogs

Each of these categories have subcategories to pick from.

Twitter On Twitter there are no account types nor categories.
Reddit On Reddit there are no account types nor categories.
PinterestPinterest has personal profiles and business profiles. You can either start by creating a personal profile and then convert it to a business one, or you can directly create a Business Profile.

Once you create or convert to a Business Profile on Pinterest, you can pick from the following Pinterest Business Types:

  • Brand
  • Institution/Non-profit
  • Local Business
  • Media
  • Online Marketplace
  • Other
  • Professional
  • Public figure
  • Retailer
ASKfmASKfm is not very popular for businesses and brands and there isn’t a business account type nor any profile categories to pick from.

Nevertheless, ASKfm launched verified accounts – to verify celebrities and other well-known brands.  Click here to check out what are the criteria for getting a verified blue badge on ASKfm .

Tumblr On Tumblr there are no account types nor categories.
Flickr On Flickr there are no account types nor categories.
Google+ On Google+ there are Brand Accounts and Google+ pages. To create a brand account visit this link. And if you are a local business, you can as well create a profile in Google My Business.
LinkedInOn LinkedIn you should first create a Personal Profile, and afterwards you can as well create a Company Profile.

The company types that you need to pick from are:

  • Public Company
  • Educational Institution
  • Self-employed
  • Government Agency
  • Nonprofit
  • Sole Proprietorship
  • Privately Held
  • Partnership

Afterward you will pick a industry from almost a hundred options.

Profile and Cover Photo Specs

Now that you have signed up for the social network, you would want to add the profile and cover photos.

It’s a well known practice brands to use their logo as a profile photo and individuals to use their own professionally-taken photo.  When it comes to cover photos, you can either keep them consistent across all your social media channels, or create special cover photos for each of them.

Here are the current profile and cover photo dimensions for some of the most-used social networks:

Social NetworkNotes/Requirements
Facebook
  • Profile Photo:
    • Recommended: 250×250 pixels;
    • Displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones
  • Cover Photo:
    • Recommended820 pixels wide by 462 pixels tall;
    • Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
    • Must be at least 400 pixels wide and 150 pixels tall
    • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes

Details about Facebook Profile and Cover photos specs here.

YouTube
  • Profile Photo:
    • Recommended: 800 X 800 px image;
    • Square or round image that renders at 98 X 98 px;
    • JPG, GIF, BMP, or PNG file (no animated GIFs);
  • Cover Photo:
    • Recommended: 2560 x 1440 px;
    • ImportantChannel art looks different on desktop, mobile, and TV displays — larger images may be cropped.
    • Minimum dimension for upload: 2048 x 1152 px.
    • Minimum safe area for text and logos: 1546 x 423 px. Larger images may get cropped on certain views or devices.
    • Maximum width: 2560 x 423 px. This means that the “safe area” is always visible regardless of screen size. The areas to each side of the channel art are visible or cropped depending on browser size.
    • File size: 4MB or smaller.

Details about YouTube Channel Icon Specs here.

Details about YouTube Channel Art Specs here.

Instagram
  • Profile Photo:
    • Recommended: 250×250 px;
Twitter
  • Profile Photo:
    • Recommended: 400×400 px;
    • Photos can be in any of the following formats: JPG, GIF, or PNG. (Twitter does not support animated GIFs for profile or header images.)
  • Cover Photo:
    • Recommended: 1500×600 px;
    • Photos can be in any of the following formats: JPG, GIF, or PNG. (Twitter does not support animated GIFs for profile or header images.)

Details on Twitter Photo and Cover photo specs here.

Reddit
  • Profile Photo:
    • Recommended: Square format 130px or above;
Pinterest
  • Profile Photo:
    • Recommended: 600x600px;
    • Displays as 165x165px;
ASKfm
  • Profile Photo:
    • Recommended: Suare format 250px;
  • Background Photo:
    • Recommended: 1680×1050 px;
Tumblr
  • Profile Photo:
    • Recommended: Square image 250px and higher;
    • Displays at 128px x 128px;
  • Cover Photo:
    • Recommended: 1600x900px;
Flickr
  • Profile Photo:
    • Recommended: 300×300 px;
    • Displays at 300x300pc to 48×48 pixels;
Google+
  • Profile Photo:
    • Recommended: 1000×1000 px for best quality;
    • Displayed as 250 x 250 px;
  • Cover Photo:
    • Recommended: 1600 x 900 px;
    • The minimum size of the cover image must be more than 480 x 270 px.
LinkedIn
  • Profile Photo:
    • Recommended: 300x300px;
  • Cover Photo:
    • 1536×768 px;

Details about LinkedIn’s Photo and Cover photo specs here. 

Pin this for later:

The recommended Social Media Profile and Cover Photo Sizes Infographic by DoraSeeks
The recommended Social Media Profile and Cover Photo Sizes Infographic by DoraSeeks

Social Media Profile Creation – Other Must-Have Elements

The last step of you social media profile creation are the additional must-have details you would want to add.

Social NetworkNotes/Requirements
Facebook
  • About Section Length:
    • Short Description: 255 bytes(characters) limit;
    • Impressum: 2,000 characters limit;
  • Website: Yes, there is a field where you can add a link to your website;
  • Contact details: Yes, you can add phone, email and location;
  • Other Social Profiles: Yes, you can add links to your:
    • Instagram
    • Twitter
    • Snapchat
    • YouTube
    • Twitch
    • LINE
    • WeChat
    • Kik
YouTube
  • Channel Description Length: up to 1000 characters;
  • Website: Yes, you can add up to 5 custom links to your profile;
  • Contact details: You can add your country and contact email address;
  • Other Social Profiles: You can add up to 5 custom links to your profile; If you add your website, you can add 4 social network links;
Instagram
  • Bio Section Length: up to 150 characters;
  • Website: Yes, you can add one link in your Bio section. Here you can add your website link.
  • Contact details: You can add your business email and phone numbers as well as your business location.
  • Other Social Profiles: You can link your profile to the below listed social media, however, the links will not be visible to your followers:
    • Facebook
    • Twitter
    • Tumblr
    • Ameba
    • OK.ru
Twitter
  • Bio Section Length: maximum 160 characters;
  • Website: Yes, you can add your website (or another link) in your profile About section;
  • Contact details: You can add your location;
  • Other Social Profiles: No specific field for other social profiles, however, you can use the link space in your About section;
Reddit
  • About Section Length: N/A
  • Website: N/A
  • Contact details: N/A
  • Other Social Profiles: N/A
Pinterest
  • About Section Length: Up to 160 characters;
  • Website: Yes, there is a field where you can add your website;
  • Contact details: You can add your location;
  • Other Social Profiles: Yes, you can connect the following social media network to your account, however, these links will not be visible to your audience:
    • Facebook
    • Twitter
    • Google+
    • Gmail, Yahoo, Microsoft
ASKfm
  • Bio Section Length: up to 300 characters;
  • Website: Yes, there is a field where you can add your website;
  • Contact details: You can add your location;
  • Other Social Profiles: In the “Web” field where you can add your website, you can as well add links to your other websites or social media. However the character space is limited to 146 characters, and you can add on average 4 links in total.
Tumblr
  • About Section Length: Unlimited (depends on your theme)
  • Website: Depending on your theme, you can add as much information as you want;
  • Contact details: Depending on your theme, you can add as much information as you want;
  • Other Social Profiles: Depending on your theme, you can add as much information as you want;
Flickr
  • About Section Length: Unlimited;
  • Website: Yes, there is a field where you can add your website link;
  • Contact details: You can add your email address and location;
  • Other Social Profiles: Yes, you can add links to:
    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • Tumblr
Google+
  • About Section Length: Unlimited;
  • Website: Yes, there is a field where you can add your website;
  • Contact details: You can add your phone, email, Address and chat links (Skype, Yahoo, AIM, GoogleTalk, ICQ, Jabber, MSN, Net Meeting, QQ);
  • Other Social Profiles: Yes, there are unlimited fields for extra link to add;
LinkedIn
  • About Section Length: Up to 2,000 characters;
  • Website: Yes, there is a field where you can add your website link;
  • Contact details: You can add your company location;
  • Other Social Profiles: N/A

 

Now that you know all the specifics of the most-used social media channels, do you feel ready to create a new one for your brand or yourself?

Here is the downloadable checklist that you can use:

Click here to access the Social Media Profile Creation Checklist!

Even More Useful Templates And Spreadsheets For Marketers

Thank you for reading!

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