Social Media Marketing News & Updates - February 2017 Recap
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Social Media Marketing News February 2017 Recap

(Last Updated On: March 1, 2017)

Find out what were the top Social Media Marketing News – February 2017 recap.

Summary Social Media Marketing News February 2017

A list of the most important social media updates this month (scroll down for more):

  • Facebook:
    • Issued their annual financial report; Feb 1
    • Ad Policy Updates; Feb 8
    • Updated the Video Ads Objectives; Feb 10
    • New Facebook Video Features; Feb 14
    • Introduced new 360 Audio Technology; Feb 22
    • Video Monetization Updates; Feb 23
  • Twitter:
    • Updates on Safety; Feb 7
    • Periscope Live now in Top Trends; Feb 14
    • Personalized Customer Experience in DM; Feb 22
  • Instagram:
    • Introduced Instagram Albums; Feb 22
  • Snapchat:
    • New feature – Creating Snap Codes for Websites; Feb 8
    • Spectacles now available for purchase; Feb 20
  •  YouTube:
    • Mobile Live Streaming Rolling Out; Feb 7
  • LinkedIn:
    • Issued LinkedIn Workforce Report; Feb 3
    • LinkedIn Content – New Features; Feb 8
    • LinkedIn Premium – New Features; Feb 9
  • Pinterest:
    • Introduced Visual Discovery Tools; Feb 7;
    • Introduced a Native Video Player; Feb 15;
    • Promoted Pins now in Ireland, Australian and New Zealand; Feb 21

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**Scroll below for details on the Social Media Marketing News for February 2017**

Facebook Updates February 2017

Issued Annual Report for 2016

On February 1st, Facebook issued their quarterly and annual financial report.

Main highlights from Facebook’s Annual report:

  • The Facebook net income increased with 177% from 2015 to 2016, reaching $10,217 million dollars;
  • While the total revenue increased with 54% from 2015 to 2016, the total costs and expenses increased only with 30%;
  • The monthly active users in December 2016 were 1.86 billion people, which is a 17% increase compared to December 2015;
  • The monthly active users on mobile devices were 1.74% in December 2016, which is a 21% increase compared to December 2015;
  • In the forth quarter of 2016, mobile advertising represented 84% of the total advertising revenue;

Find the report by clicking here.

Global Developer Conference

On February 7th, Facebook announced that the registration for their annual Global Developer Conference is open.

Find out more about the Facebook developer conference here. 

Improving Community Help on Facebook

On February 8, Facebook announced updates on the community help/safety check features.

Find out more about the Facebook community help update here.

Facebook Ads Policy Updates – Enforcing Diversity

Last month Facebook made it clear that they care about diversity and will implement efforts to enforce and improve diversity with their ad policies. On February 8, Facebook announced the efforts they are making:

  • Updated the Facebook advertising policy;
  • The included a new section in the advertising policy, aiming to educate and inform advertisers what are the new guidelines;
  • They are beginning to test new technology that will help identify ads that do not meet the new policies;

Read more about the ad policy and tools updates here.  

CrowdTangle Partners With Reddit

On February 9th, Facebook announced a new partnership between GrowdTangle and Reddit. This new project will aim to further help publishers and journalists identify trending topics.

Find out more about the CrowdTangle – Reddit Partnership here.

Video Ads Objectives Updates

On February 10th, Facebook announced that they will be improving the video ads objectives in the following aspects:

  • “completed-view” buying advertisers will pay only for completed views, if the video ad duration is shorter than 10 seconds;
  • “two-second buying” will pay only if at least 50% of the advertisers pixels were in-view for at least 2 continuous seconds or longer;
  • “sound on buying” – advertisers will have the opportunity to buy “sound on” videos ads;

Find out more about the Facebook videos ads objectives updates here. 

Introduced New Facebook Video Features

On February 14th, Facebook announced the following new video post features:

  • Videos will now start playing in the newsfeed with sound turned on automatically;
  • Vertical videos will expand easily to full screen on mobile devices;
  • There is a new progress bar with a thumbnail preview, just like on YouTube;
  • Similar to the YouTube app, you will be able to continue watching a video, while scrolling through other content;
  • Video will keep playing even outside of your Facebook app;

Find out more about the new Facebook Video Features here. 

9 Tips For Better 360 Videos

On February 16th, Facebook published 9 tips for publishing better 360 videos, based on insights from one year of 360 videos on Facebook.

Check out the 9 Facebook 360 video ads optimization tips here. 

Messenger Platform Policies Update

On February 17th, in Facebook’s Developers blog were announced changes in the Messenger platform policies and an update on the review times.

Read more about the updated Messenger policies and the faster review times here. 

New 360 Audio Technology

On February 22nd, in Facebook’s engineering blog was published an article explaining the technology behind 360 video and it’s implementation.

Read all about the 360 Audio encoding and rendering technology here.  

Video Monetization Updates

On February 23rd, Facebook announced the following new ways for publishers to advertise their video content with Facebook ads:

  • In-stream video ads are now available for all publishers;
  • Ad Breaks during Facebook Live Video – this feature is expanding to more Facebook publishers and pages in the U.S;
  • Began testing Ad Breaks in in-demand videos;

Read more about the recent video monetization updates here. 

Twitter Updates February 2017

Update on Safety

On February 7th, Twitter published an update on Safety. Three changes were announced:

  • New steps to identify the creation of abusive accounts;
  • Introducing safer search;
  • Identifying and collapsing potentially abusive and low-quality Tweets;

Read more about Twitter’s Safety Updates from February here. 

Periscope Live Now In Top Trends

On February 14th, Twitter announced that Periscope live videos will be showing up in top trends as trending content.

Personalized Customer Experience in DM

On February 22nd, Twitter announced a new feature in DM, called custom profiles. The new feature will allow businesses to emphasize the human element in DM and indicate when a bot is speaking.

Find out more about the personalized customer experience in Twitter Direct Messages here. 

Instagram Updates February 2017

Introducing Instagram Albums

On February 22nd, Instagram launched Instagram Album posts. Users are now able to post up to 10 photos and videos in one post.


Surprise! ? Swipe left on the post above to see more. Starting today, you can share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On a profile grid, you’ll notice the first photo or video of a post has a little icon, which means there’s more to see. And in feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more. You can like and comment on them just like a regular post. This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play. To learn more, check out

Публикация, споделена от Instagram (@instagram) на

Learn more about Instagram Albums here. 

On February 24th, Instagram announced that they have moved their business blog to

Snapchat Updates February 2017

Creating Snap Codes For A Website

On February 8th it was reported that with the new Snapchat update, it is now possible to create a snap-able code for any website. Once someone scans it, it will open the website.

Spectacles Now Available for Purchase

On February 20th, Snapchat announced that Spectacles are now available for purchase in the U.S.


YouTube Updates February 2017

Mobile Live streaming

On February 7th, YouTube announced that they are rolling out mobile live streaming to every YouTube creator with more than 10,000 subscribers!

Read the full YouTube announcement here. 

LinkedIn Updates February 2017

Using The New LinkedIn Design

On February 1st, LinkedIn started publishing videos aiming to show and educate LinkedIn users how to use the new design of the social network.

Read more about the LinkedIn Notifications Feature here. 

LinkedIn Workforce Report

LinkedIn WorkForce Report - social media marketing news february 2017
LinkedIn Workforce Report Preview

On February 3rd, LinkedIn published their LinkedIn Workforce report for the first time. This will be a monthly issue, aiming to help guide you during a job hunt. The report is available for the U.S. market only.

Learn more about the LinkedIn Workforce report here. 

LinkedIn Content – New Features

On February 8th, LinkedIn announced new features, related to the LinkedIn articles’ comment management. The new features include:

  • Comments setting: LinkedIn publishers will have the option to disable or enable comments on their articles;
  • Comments reporting: Inappropriate comments can now be reported;

Find out more about the new LinkedIn content features here. 

LinkedIn Premium – New Features

On February 9th, LinkedIn announced new features in their Premium accounts.

The new features for the LinkedIn Premium Career members  include personalized insights in LinkedIn Jobs. For example, it will show you jobs you are a top applicant for, companies that are growing quickly for professions like yours, and more.

The new Premium Business Insights feature will offer unique and timely data directly on the Company Pages of the organizations you are interested in and more.

Find out more about the new LinkedIn Premium account features here.  

Pinterest Updates February 2017

Introducing Visual Discovery

On February 7th, Pinterest introduced exciting visual discovery tools. Check out the video below to get the idea of how it works:

What the new visual discovery tools let you do:

  • Pinterest Lens will let you use your camera to get inspiration and discover similar things to what you see real life;
  • Instant Ideas will let you instantly discover related pins with a single click;
  • Shop the Look allows you to track down and buy products you see in a fashion or home decor Pin;

Learn more about the Pinterest Visual Discovery Tools here & more about Pinterest Lens architecture here.

Native Video Player

On February 15th, in Pinterest’s Engineering blog was announced a new native video player in Pinterest. Up till now people could only pin videos, but with the development of this native video player, uploading videos directly on Pinterest will be possible.

Find out more about Pinterest’s native video player here. 

New Open Source Tools

On February 15th, in Pinterest’s Engineering blog were announced some new open source tools. If you are a Pinterest engineer check them out here. 

Automated Human Evaluation

On February 16th, in Pinterest’s Engineering blog was published the science behind the automated human evaluation for Trending searches. Pinterest also shared their plans to make Trending searches even more personalized and timely in the feature.

Read more about Pinterest’s automated human evaluation here. 

Promoted Pins Expanding

On February 21st, Pinterest announced that promoted Pins are expanding to Ireland, Australia, and New Zealand.

Learn more about the Promoted Pins Expansion Here 

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