Facebook vs YouTube – the everlasting fight for video views…
In the past week, the two social media giants announced:
- Facebook Watch – a new platform for watching video shows;
- YouTube Chat – a new way to have conversations and share videos;
Lets take a closer look at these new features.
As Facebook says – ” people want a dedicated place they can go to watch videos” on Facebook. And thats exactly what Watch is all about.
It will be on desktop, mobile, and in Facebook’s TV apps. At the beginning, it will be only available to a limited group of creators and only in some places in the U.S.
The videos that will be part of Shows need to follow a theme or a storyline. They can be live or recorded. And there will be a watchlist for the shows you have subscribed for.
Watch will be personalized with special section that will help you discover new shows. The known sections at the moment are “Most Talked About,” “What’s Making People Laugh,” “What Friends Are Watching,”.
And what YouTube introduced last week is a new Messanger platform build in in YouTube.
YouTube Chat is all about sharing videos with friends and family directly on YouTube, create group chats, and more.
It will be on a new tab in your YouTube mobile app.
Facebook vs YouTube – which platform will you choose for video marketing?
It’s clear that YouTube and Facebook are the top social networks for video marketing and video continues and will continue to be an essential part of a successful online marketing strategy.
But which network will bring you more value?
Which will result in higher ROI?
There are a few things that you will need to take into consideration, since the answer will be different for each and every business.
Some of the things that you might want to take into consideration I have already talked about in my article “What is the best social media platform for your business” . In short, these are the questions you want to ask yourself:
- Do I have the resources and the time – creating videos and managing any social network takes time and resources.
- What would I like to achieve – what are the goals for your video marketing?
- What and where is my target audience – it wouldn’t make much sense if you already have a huge following on YouTube to just start out now on Facebook, will it?
Go ahead and check out my article for more details now and let me know your thoughts on who would win the battle for views between Facebook vs YouTube.