One Comment

  1. Thanks for sharing this. I am in a similar position, admin for a brand that came under attack with a barrage of fake reviews by people who could NOT be customers, since it’s a local business and they were from out of state. They didn’t like one OPTION that customers had (think fur/PETA, but not that). We ended up hiding the review section (after flagging the fake ones WITH COMMENTS for Facebook, which I’ve seen several experts say will do nothing) and many comments on that topic but not all. Basically, they wanted the company to stop offering that option. But customers want it, and they need to persuade customers, not us.

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